Tim Hortons’ Drive-Thru Surprise-Thru

Tim Hortons’ customers are surprised and delighted when their favourite neighborhood drive-thru window is turned into a game show - with customers winning prizes.

Synopsis: 

The Tim Hortons Drive-Thru Surprise-Thru turns the Tim Hortons Drive-Thru experience into a game show by mixing the “hidden camera” style of a prank show with the unsuspecting game show elements of  “Cash Cab”.

Imagine: With cameras secretly rolling, an unsuspecting driver ready for their Tim Hortons cup slowly pulls up to give their order...but the voice on the intercom makes a quip, or delivers a comic pun. Unusual, but nothing to raise any alarm bells. So they move to the window…

And instead of the usual Tim Horton’s employee - a celebrity “host” delivers their cup of coffee AND the news: They’re on Tim Hortons Drive-Thru Surprise-Thru.

They’ll get Three Trivia questions on a specific theme - maybe NHL trivia or general Canadiana - for a chance to win outlandish prizes to drive away with. 

Some of the questions might even trigger larger stunts...perhaps the answer: Cirque Du soleil magically summons some gymnasts to do some tricks around the customer’s vehicle or ANOTHER celebrity!

With careful choreographed hidden cameras, pre-determined questions and a live feed to the drive thru window, all strategically scheduled to avoid peak hours and minimize disruption, we’ll collect moments of joy and surprise the only way Tim Horton’s can: Fresh and good.

About Makers:

Makers is a North America’s latest independent company of creative producers that creates award-winning work across mediums both branded and original long form. From Superbowl commercials to branded documentaries, stop-motion animated series, augmented reality and VR, and massive experiential activations, we are always pushing storytelling into new spaces.

Our work has been recognized internationally by Cannes Lions with projects featured in Forbes, CBC, TIFF, and more. In 2019, Makers produced a feature film ,“White Lie” which was nominated for 4 CSA’s including Best Picture. With a proven track record in engaging narratives, we are expanding Maker’s portfolio to develop our own original content with Makers’ Producers, Jonathan Pottins and Sumit Ajwani leading the push.