Makers made this

Hi Cannondale!

Makers provides nimble and innovative production strategy and execution for brands, agencies and organizations around the world, through a vast network of creators.

BTP Films specializes in cultural strategy and authentic stories for and about the diverse, influential communities that make up global bike culture.

We’re looking for opportunities to make engaging content and experiences for the hundreds of millions of riders worldwide.

Here’s a few things we’ve done for other brands:

Beyond the Peloton

In 2008, BTP Films created the groundbreaking BEYOND THE PELOTON docuseries. Embedded with Cervélo’s pro-cycling team for 3 years, they documented multiple Tour de France and Classics wins and grew a cult following. This was part of a BTP-led content strategy that helped Cervélo enjoy massive growth till its acquisition in 2011.

Wheels of Change

Makers’ and BTP’s co-founders Sumit and Booker collaborated together on the Telly-winning WHEELS OF CHANGE documentary about bicycle empowerment in Ghana, which aired on Canada’s most watched network. It was part of an integrated BICYCLE FACTORY campaign Sumit produced, which provided tens of thousands of bikes for Ghanaian students.

Canada Goose: Live in the Open

Since 2018, Makers has been producing brand docs, photo campaigns and installations for Canada Goose, telling stories about makers of specialty collabs and “Goose People” brand ambassadors. Both direct-to-client and through Canada Goose’s agency, Makers worked with emerging and renowned filmmakers and photographers, on a variety of budgets.